Become an Explanation Specialist


Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues.


Hello friends,

The Explainer Academy has been through a makeover and I'm inviting you to check it out.

Free Course: Become an Explanation Specialist

We've assembled a new free course that contains highlights and resources from our paid courses. It's full of videos and downloadable docs and covers both explanation skills and animated video production. You'll be surprised by how much is included.

*This course includes 20% off discount codes for paid courses, like the one below.

If you're curious about what we teach in the courses, this is a great introduction.


Course: Ideas in Motion (formerly How to Create Animated Videos)

Learn to use only presentation software (PowerPoint or Keynote) to plan, animate, explain, and record an idea. While the term "explainer video" still applies, this new direction is focused on bringing an idea, process, or product to life via simple animations that are easy to create.

*Find a 20% off discount code for this course by enrolling in the free course.

Use cases:

  • Need to communicate a complicated new policy? A handful of animated slides can make it much clearer.
  • Are you an instructor with a concept that's difficult to relate in words? A brief animated video can help.
  • Or maybe you're an entrepreneur hoping to get support? Animations can help you relate big ideas and concepts in a way that feels easy to understand

*If you previously enrolled in the "How to Create Animated Videos" course, your login should provide access to this course.


That's what I have for now. I'll be in touch again soon.

Lee LeFever, Common Craft and Explainer Academy


The Common Craft Newsletter

Learn about new Common Craft videos, useful resources, and the skill of explanation from Lee LeFever, author of The Art of Explanation.

Read more from The Common Craft Newsletter

Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends,Last week, I shared The Vibes Project, a purely educational newsletter I'm writing about human nature and the origins of "coolness" and "nerdiness." It's an unexpected subject to study and explain, but trust me, it's fascinating. The project is starting with a series of 5 posts on The Roots of Cool. I published the first issue last week on Cool...

Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends,I’m writing to invite you to a new project that I consider a long-term explanation. It’s called The Vibes Project, and it’s a free, purely educational newsletter about human nature and popular culture. The project will begin soon and I'd love to have you along for the ride. Subscribe for Free What is it About? Human nature represents a difficult...

Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends, Before diving into the details, a quick reminder: After years of focus on our video library, I've now cleared part of my schedule for consulting services. If you need help pitching a new product, explaining a complicated idea, or developing a clear presentation, let's talk. Using the Tricolon to Make Ideas Memorable As a daily user of NYT Puzzles,...