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Hello friends,

Lately, I've been focused on the idea of designing explanations for specific events or outcomes (job interviews, presentations, policy changes, etc.) This means taking a step back and thinking like a designer who is solving a specific problem.

In working with companies, entrepreneurs, educators, and more, I see the same problem over and over: They are dedicated workers with deep knowledge. They see the need and want to help. But they are so close to the ideas that they can't imagine being a beginner. They have the Curse of Knowledge.

When I am hired, I tell clients the same thing: I am here to represent your audience. I need and want information from you, but I also need to remain on the outside and pretend I'm a confused customer or colleague. This outside perspective is an important part of being an explainer.

Options for Our Work Together (Please Vote Below)

When an explanation truly matters, like a pitch to investors, or a presentation to your boss, it's easy to get stuck. An outside perspective can help. This means understanding your goals and helping you see new opportunities. Working together, even briefly, can produce talking points that ensure your message gets through.

I want to be this resource for you. I want to help you discover better ways to explain your work, your ideas, and yourself.

How?

I'd love your help in understanding what would work.

• Option 1: Live, online workshops with a group, along with a 1:1 meeting for each participant ($500-700)
• Option 2: Office hours. Schedule 1:1 time with me as needed. (Hourly rate: $225)
• Option 3: Consulting. Let's work 1:1 to nail your talking points, including visuals (Hourly rate: $225)
• Option 4: Custom Video or Presentation. We'll work together on a Common Craft style video or presentation according to your needs

Click the link below for what works best for you (all links go to a simple thank you page on CommonCraft.com).

1. ​Workshop with a 1:1 meeting​
2. ​Office Hours​
3. ​Consulting​
4. ​Custom Video or Presentation​

Thanks so much for your help!

That's what I have for now. Cheers.

Lee LeFever, Common Craft and Explainer Academy​