Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends, Lately, I've been focused on the idea of designing explanations for specific events or outcomes (job interviews, presentations, policy changes, etc.) This means taking a step back and thinking like a designer who is solving a specific problem. In working with companies, entrepreneurs, educators, and more, I see the same problem over and over: They are dedicated workers with deep knowledge. They see the need and want to help. But they are so close to the ideas that they can't imagine being a beginner. They have the Curse of Knowledge. When I am hired, I tell clients the same thing: I am here to represent your audience. I need and want information from you, but I also need to remain on the outside and pretend I'm a confused customer or colleague. This outside perspective is an important part of being an explainer. Options for Our Work Together (Please Vote Below)When an explanation truly matters, like a pitch to investors, or a presentation to your boss, it's easy to get stuck. An outside perspective can help. This means understanding your goals and helping you see new opportunities. Working together, even briefly, can produce talking points that ensure your message gets through. I want to be this resource for you. I want to help you discover better ways to explain your work, your ideas, and yourself. How?I'd love your help in understanding what would work.
Click the link below for what works best for you (all links go to a simple thank you page on CommonCraft.com). Thanks so much for your help! That's what I have for now. Cheers. Lee LeFever, Common Craft and Explainer Academy |
Learn about new Common Craft videos, useful resources, and the skill of explanation from Lee LeFever, author of The Art of Explanation.
Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends,I’m writing to invite you to a new project that I consider a long-term explanation. It’s called The Vibes Project, and it’s a free, purely educational newsletter about human nature and popular culture. The project will begin soon and I'd love to have you along for the ride. Subscribe for Free What is it About? Human nature represents a difficult...
Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends, Before diving into the details, a quick reminder: After years of focus on our video library, I've now cleared part of my schedule for consulting services. If you need help pitching a new product, explaining a complicated idea, or developing a clear presentation, let's talk. Using the Tricolon to Make Ideas Memorable As a daily user of NYT Puzzles,...
Welcome to the Common Craft newsletter, a free resource for educators, communicators, and explainers. Subscribe or read past issues. Hello friends, Every four years, a Common Craft video gets renewed attention. Why? Because it clearly explains how the US elects a president. Electing a US President in Plain English Watch the video below on YouTube: About the Video: The electoral college process is complicated. When we decided to make the video in 2008 it took research to see the big picture...